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You have an idea for a start-up?

A million other people also have ideas for a new start-up. It might be the latest thing in roller skate sharing or oatmeal delivered to your door every morning! Whatever the idea, you need a way to prove that it has some sort of market potential before any investor will show interest.

Finding investors for your start-up won't be easy and will take a long time for most people. There are ways you can help speed up the process and make your potential investors more comfortable.

I have been there, done that!

Very few, if any investors will be interested if the founders of a start-up do not have some sort of financial investment on the line. After all, who would want to risk their own money if the people who started the business don’t have anything to lose other than time?

We talk about making money, starting an online business and selling products on the Invention Therapy Youtube Channel.

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With the internet it doesn’t cost that much to start a business. If you don’t have the capital for a start-up, rethink your plan. A website is like a piece of property where your potential customers will come to see what you have to offer. It costs a great deal less to build a website than it does to fill an office or storefront with furniture, products and people!

Here is how a startup can grow efficiantly:

  • Make or find products and software people want to buy.
  • Build websites that show off your products and services.
  • Take great product photos or make catchy artwork for the software.
  • Write enticing and detailed product descriptions.
  • Optimize the website for Google search (there are enough experts in this field already!)
  • Advertise via Facebook, Adwords and all other places on the web.
  • Collect emails of your potential and existing customers.
  • Create great email campaigns that make people buy more.
  • Woo investors as you grow. Once you build the business a little by showing some revenue, it will be easier to find investors.

In a nutshell: Invoke action by converting visitors to sales. After that, you can convert your sales numbers to investors.

But you may not need investors at that point and that is a good thing!

Remember, nobody cares about your story or your idea. They care about how you are going to make the business successful. That really means they want to know how you are going to pay back their investment and reward them for the risk they are taking. You need to speak to potential investors in the terms they really want to hear.

Investors don't want to hear about how your idea is more efficient or how it will save the planet, all they want to know is what is in it for them! This is a hard fact of life so you need to be prepared to talk to people that have the money you need in a language they can understand.

Investors want to know:

  • How much money (real cash or via loans) have you personally invested?
  • How much time have you invested (not as important)
  • Who is your competition?
  • What is the real market potential for your product(s)?
  • How many other investors are currently involved and at what percentage and cost?
  • How much in real dollars has it cost the company to get where you are now?
  • How much money do you need to grow?
  • If you get the money what do you plan to do with it?
  • How much revenue (sales) do you currently have?
  • How much did those sales cost you to acquire?
  • How much profit do you make on each item or service?
  • How long before the company can be profitable?
  • What percentage of ownership will I (the investor) get for my investment?
  • If I don't get a percentage of ownership, what are the terms of my loan and my profit sharing and/or interest payments?
  • How will I (the investor) be paid back?
  • How will I (the investor) see a profit for my risk?
  • What type of profit can I expect for my investment?
  • What are some of the risks?
  • Do you plan on seeking other investors after my investment?
  • What is your exit strategy? (Google it)
  • and many other versions of these questions.

I made this post a few days ago about why your invention idea is a small part of the process. The same holds true for start-ups looking for seed money. If all these questions are giving you a headache, there is much more information to come on Invention Therapy.

Click HERE to find out why your idea has NO VALUE

If you can’t do these things, there is no point in thinking about a start-up. Ideas rarely have value. Investors are usually only willing to invest in talent with some sort of track record. There are already millions of people out there with ideas but only a few have gotten them off the ground.

If you want to know how to make a wordpress website to get started in e-commerce, I made this video.

How to build a Wordpress website.