How to Choose a Venue For a Product Release Party

Releasing a new product is an exciting time for a company, but follow up is everything! There a few things that can help push this product. It has been said anything can be sold with the right amount of publicity. There are a few easy and relatively inexpensive ways to get your product recognized. A few of the things can be wrapped up with one party, a product release party.

Reasons to Throw a Product Release Part

A lot of things can be accomplished with one well planned party. First, and arguably the most important, it will hype and excite your employees about the product. There excitement will transfer, and that will increase the chances of a successful launch. Selling will be easier if they are hyped up about the product. It will also raise morale, which if you’re a follower of the modern business thinking, is vastly important. The time it took, and the pressure that was there in the planning, designing and then finalizing of the product probably took a lot out of y our workers.

A product release party will say in one fell swoop, ‘thank you for the hard work and let’s keep the momentum going.’ It will allow your employees to release any hidden frustrations and re-energize.

Another great reason is that this may generate some hype about the product to any investors or buyers you invite to the party. Parties will help put the buyers and investors in the mindset that you are excited and ready to launch your product. Appearances and attitude can really make or break products early on. A party puts everyone on the right mind set.

How Choose the Venue

You need to know who you’re inviting as this may influence where you throw your party. You have to ask yourself what the venue can do for you. There are venues for instance that accommodate up to 400 people, like in N.Y.C. Also ask what kind of mood you’re going for, as the venue can contribute or detract from the mood you’re hoping to create.

Planning the Party

Where you throw the party may break or make the product. A big gossip city like L.A or N.Y.C may be best. This is because people are already talking, and introducing your product may get those lips moving about it. Next is when to through the party. If you pick the wrong day, especially in a very sociable and fast moving city, your product will get lost in the mix. If you pick a big city, Wednesday or Thursdays would work best, not a lot happens in the middle of the week, but too much happens on the weekend. In a smaller city setting, your party has to be the biggest deal, and Saturdays work best.

So with that said good luck to all you entrepreneurs! I hope your product sells well, and continues years of success. Remember to carefully plan and stage your party! It really is the first real big step to generate publicity and energize your workers!

Victoria Mitchell is a freelance writer for, NYC event space and theater space in Manhattan. Whether you need event space for corporate, social, non-profit or arts-related events, or theater space for live performances, corporate meeting space or film screenings – Helen Mills is the best choice in New York City.