Best Press Release Service Providers – 3 Things You Should Lookout For

Whether it’s for a new product or an improved service, doing a press release is an essential part in making sure that your target market is made aware of your offering. And due to the birth of the Internet, it’s now much easier to reach a wider audience than it used to be when press releases were done on print, radio, or television. But one basic factor in doing press release still remains pretty much the same: You have to choose the best press release service provider that you can get and rely on. Well, finding it will be easy if you know what to look for.

Choosing The Best Press Release Service Provider – Free or Paid?

There are a lot of press release services available on the World Wide Web (WWW) and most of them are even free. But like most things, you get what you pay for and if you want the best coverage for your product, you need to pay up since some of the features that may be included in a paid service provider which renders the best press release service which a free service provider may not be able to provide should includes but not limited to:

Major newswire service (AP, Business Wire, UPI, PR Newswire) distributions: can a free service provider cover your news among these networks?

Google News inclusion: can a free service provider guarantee an inclusion of your news in the Google network, and other search engines?

Syndication on relevant and respected websites: can a free provider be able to syndicate your news on as much websites as possible to provide more traffic and exposure?

Distribution to bloggers and journalists that cover your industry or your geographic location: do they also have the inventories to distribute your news across respected bloggers and journalists for a wider exposure?

The services mentioned above will make sure that you get the best press release distribution for your product that is focused on your specific audience and/or local area, and they are few of the services you should look out for when choosing a service provider for your press release needs, whether free or paid.

Do They Offer Quality Press Release Writing Service?

Not many are born with that ability to attract readers or in your case, customers through smart writing. Writing for a specific audience can even be more intimidating as we all know that people have varying attention spans. Also, hiring a regular writer might not suit your marketing plans or budget. Fortunately, the best press release service providers you should be choosing should be able to do that for you.

If you don’t want to go through the press release writing process, let them do it for you. They have a bunch of expert copywriters and marketing strategists that are more than happy to discuss your requirements. They can also offer guidance if you really want to write your marketing content yourself. You will be provided with professional looking templates to make your content more appealing. And if you’re not sure that what you have written is enough, you can hire their editors to check your content.

Affordable Press Release

Of course you wouldn’t want to burn your entire marketing budget on press releases alone. This is where affordability comes in.

The best press release service provider you should be choosing should be able to provide you with options that cover your requirements with varying coverage and distribution choices. The packages should be priced according to the services included so you don’t end up paying for something that you don’t need. Not yet, at least. This means when you have grown and you feel that you need more coverage, your press release service provider can offer you more – at a higher price range, of course.

In a recap, when choosing the best press release service provider both for your short term and long term need, you should always ensure that your service provider provides you with a service that includes:

Quality press release distribution that cut across target audience for your business offerings

Professional press release writing service; they should be able to craft out a well written press release for your business needs.

Affordable press release; they should be able to render affordable services within your budget

Those are the basic features you should look for when you are in the hunt for the best press release service that fits your needs and budget. The trick is gathering all the info from the available providers and laying them out so you can compare the services and costs of each. Then you can select one to do your product press release.

Austin Isreal is a content writer and a marketing executive at PressReleaseMax a firm that renders affordable press release writing and distribution service for individuals, organizations and businesses of all size to help improve traffic, sales and better ranking. Visit PressReleaseMax today